The Problem: Why Food Waste Matters

In short and to the point:
Food waste occurs at every stage of the supply chain — from production and logistics, through retail stocking, to households.
Every discarded product represents wasted water, land, energy, and labour — and once it ends up in landfill, it generates additional greenhouse gas emissions.
It is an environmental, economic and social problem all at once.

Why is it a problem?

Environmental burden

Uneaten food carries the full footprint of its production and transport — for nothing.
Methane emissions from decomposing waste in landfills further worsen the climate balance.

Economic loss

Unsold inventory loses value, while disposal and waste-handling costs rise.
In households, throwing away food literally means throwing away money.

Social contradiction

While many people shop on tight budgets, perfectly good products — only near their best-before date — remain unsold.
The issue is rarely quality, but lack of information and timing.

What does BestB4.hu offer?

BestB4 makes near-expiry products visible and accessible — through clear, itemised listings instead of “mystery boxes.”
Think of it as a targeted digital discount catalogue that shows immediately available, saveable items in nearby stores.

Benefits at a glance

• Timely and local: Stores can quickly upload soon-to-expire items, and nearby shoppers find them instantly.

• Transparency: Each listing shows the exact product, price, store and availability — no surprises.

• Informed, responsible choice: For many items, the system also displays an estimated carbon footprint and how long they may remain safe for consumption after expiry.

• Simple in-store process: No extra packaging or boxing; products find buyers locally and quickly.

• Real savings: Shoppers get good-quality food at lower prices, while stores reduce waste and costs.

The bottom line

Food waste is largely a problem of information and organisation, not abundance.
BestB4.hu bridges that gap — connecting saveable products with people who want them.
Together, we reduce environmental impact, unnecessary costs, and the amount of food thrown away.